The top 10 cars sourced by Smartsalary

More than 25,000 Smartsalary customers currently package a novated car lease. That requires sourcing hundreds of vehicles every month – an activity that gives us considerable insight into car-buying trends. One stands out in particular. There is a big discrepancy between the most popular cars among Smartsalary customers and the biggest sellers in the market. See the year-to-date sales comparison below:

Rank

Cars sourced by Smartsalary

Total Australian car sales

 1.  Mazda 3  Mazda3
 2.  Holden Cruze  Toyota HiLux
 3.  VW Golf  Toyota Corolla
 4.  Mazda CX-5  Holden Cruze
 5.  Subaru XV  Holden Commodore
 6.  Holden Captiva  Hyundai i30
 7.  Hyundai ix35  Nissan Navara
 8.  Ford Focus  Toyota Camry
 9.  Subaru Forester  Toyota Yaris
 10.  Hyundai i30  Mitsubishi Triton

As you can see, only three cars appear on both lists. Those vehicles – the Mazda3, Holden Cruze and Hyundai i30 – offer considerable “bang for your buck” and have a wide appeal that crosses demographics. But what about the other seven cars?

No doubt fleet sales skewer the total Australian car sales list towards old favourites like the Holden Commodore but we have been able to discern some other reasons for the discrepancy.

1. The prominence of utes like the Toyota HiLux and Nissan Navara on the overall bestsellers list could be attributed to the mining boom. These vehicles, while still popular with our customers, are less practical for city living.

2. Smartsalary customers love SUVs. Vehicles like the Mazda CX-5, Subaru XV, Holden Captiva and Hyundai ix35 are great value for families and hence well-suited to our customer demographic.

3. Brand is important to Smartsalary customers. The inclusion of the zippy VW Golf and heavily-promoted Ford Focus on our top 10 list shows that our customers are receptive to word-of-mouth and advertising.

4. There is only one locally-produced car in our top 10, as opposed to three on the total Australian car sales list.

Are you surprised by the differences? Do you notice any other themes? If so, leave us a comment and let us know.

2 Responses to “The top 10 cars sourced by Smartsalary”


  1. 1 Dolon12 September 19, 2012 at 2:14 pm

    Very interesting. Quite strange that an all time favourite, the Toyota Corolla does not make it on the SS list!
    Dolon12

  2. 2 Leaty February 13, 2013 at 4:59 pm

    I am also surprised that the Toyota Corolla didn’ make the SS list!


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Deven Billimoria
Chief Executive Officer
Smartgroup

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